Louth GAA Secures Four-Year Title Sponsorship with PPFS
New Shared Sponsorship Model Brings Long-Term Stability
Louth GAA has announced a major new four-year title sponsorship partnership with Protection & Prosperity Financial Services (PPFS), marking a significant boost for inter-county structures across the Wee County.
Commencing in January 2026, the agreement introduces a shared title sponsorship model, with PPFS joining existing partner STATSports in supporting Louth’s inter-county teams. Both organisations will feature prominently on all Louth GAA playing and training jerseys, reflecting a progressive and forward-thinking approach to commercial partnerships within Gaelic games.
Innovative Jersey Sponsorship Arrangement
Under the terms of the agreement, PPFS will take on different sponsorship roles across the four-year period:
- 2026–2027: PPFS will be the front-of-jersey sponsor on all official Louth GAA training gear, supporting senior, U20 and U17 inter-county squads.
- 2028–2029: PPFS will step up as the lead front-of-jersey sponsor on Louth GAA match-day playing jerseys, a significant milestone in the company’s involvement with the county.
This innovative structure provides long-term certainty for Louth GAA, while maximising brand exposure and impact for PPFS.
Strong Local Roots Strengthen the Partnership
Headquartered in Dundalk, Protection & Prosperity Financial Services is a locally rooted financial advisory firm specialising in pensions, investments and financial planning solutions. The company has built strong links with Louth GAA and the wider sporting and business communities over many years.
This new agreement deepens that relationship, reinforcing PPFS’s commitment to supporting Gaelic games while strengthening collaboration between sport and local enterprise.
Pride and Ambition Behind the Agreement
PPFS Director and former Louth GAA player Paddy Keenan (All-Star) said the partnership holds special meaning for him personally:
“Louth GAA has played a huge role in my life, both on and off the pitch, so this partnership is something I’m extremely proud of. At PPFS, we believe in backing ambition, performance and people, and this agreement allows us to support the next generation of Louth players in a meaningful and sustainable way.”
Commitment Beyond Visibility
Founding Director of PPFS, Barry Oliver, said the sponsorship reflects the firm’s long-term vision:
“This sponsorship is about more than visibility — it’s about commitment. We see this shared model as an innovative way to continue supporting GAA in County Louth while also building closer relationships within the local business community.”
Louth GAA Welcomes Long-Term Stability
Louth GAA Chairperson Sean McClean highlighted the importance of partnering with organisations that share the county’s values:
“PPFS have shown a genuine commitment to Louth GAA and to the wider community over a number of years. This agreement provides stability, innovation and long-term support for our inter-county structures.”
A Positive Step for the Future of Louth GAA
The new shared sponsorship model underlines Louth GAA’s commitment to sustainable growth, innovation and community collaboration. It ensures continued investment in player development and inter-county performance, while strengthening ties between Louth GAA, its supporters and local businesses.
About Protection & Prosperity Financial Services (PPFS)
Protection & Prosperity Financial Services Ltd. is a Dundalk-based, Central Bank of Ireland–regulated financial advisory firm. PPFS provides expert advice on pensions, investments, insurance and overall financial planning for individuals and businesses. Known for its personalised approach and strong community roots, PPFS works closely with clients to help secure their financial futures.
For more information, visit www.ppfs.ie.
